HALLMARK CHANNEL WRAPS UP "COUNTDOWN TO CHRISTMAS"!

Disha Haziran 18, 2022

Thank you to everyone who joined in the journey of watching all the Hallmark Channel Original Christmas Movies this Holiday Season!

I am ecstatic to share this "Hallmark Press Release" (below) with all of you, which conveys the great ratings success of the Hallmark Channel Movies for the 2014 Christmas Season, from November 1st to December 14th!

*** HALLMARK PRESS RELEASE ***

HALLMARK CHANNEL WRAPS UP COUNTDOWN TO CHRISTMAS’ 12 ORIGINAL HOLIDAY PREMIERES WITH THE TWO FINAL DEBUTS PROPELLING THE NETWORK TO RANK #1 AMONG W25-54 RATING FOR THE 6^th STRAIGHT WEEK

The “12 New Movies of Christmas” Catapulted Hallmark Channel to Become the Most-Watched Cable Network Among Households
and Women 25-54 over 7 Weekends

Programming Extravaganza Has Reached 56 Million Unduplicated Viewers To-Date

Rounding out this year’s new Countdown to Christmas original holiday premieres, Best Christmas Party Ever and The Christmas Parade boosted Hallmark Channel to become the highest rated network on cable among W25-54 for the 6^th consecutive week. Reaching 56 million unduplicated viewers, “The 12 New Movies of Christmas” made the network the most watched on cable among households and women 25-54 for 7 weekends. The films capped off this year’s original premieres as the highest-rated cable movies of the week, a distinction the network has claimed for 7 consecutive weeks, since Countdown to Christmas kicked off on October 31^st.

The December 13^th premiere of Best Christmas Party Ever earned a 3.1 HH rating and averaged 3.4 million total viewers and reached 5.4 million unduplicated viewers. In its 8-10pm time period, the program scored the #1 spot among HH (3.1) and total viewer (1.6) rating, as well as HH (2,651,000) and total viewer (3,420,000) delivery. The premiere helped boost the network to be the #1 rated cable network in prime time and total day among HH rating, as well as the #1 rated cable network for total day among W25-54. Among HH ratings, the film was also the top program on cable for the day.

Drawing over 3.5 million total viewers and reaching 5.2 million unduplicated viewers, the Sunday, December 14^th premiere of The Christmas Parade earned a 3.1 HH rating and was the #1 program of the day among HH rating. The film placed #1 among HH (3.1), W25-54 (1.5), and total viewers (1.6) rating in its 8-10pm time period. The film premiere delivered #1 among HHs (2,664,000) and total viewers (3,502,000). Among HH ratings, the premiere catapulted the network to be the #1 rated cable network in both primetime and total day.

The “12 New Movies of Christmas” premieres averaged a 3.4 HH rating and reached 24 million unduplicated viewers. Of this season’s original debuts, 7 ranked as the #1 program of the day:

One Starry Christmas on November 1^st
The Nine Lives of Christmas on November 8^th
Northpole on November 15^th
A Royal Christmas on November 22^nd
Debbie Macomber’s Mr. Miracle on December 6^th
Best Christmas Party Ever on December 13^th
The Christmas Parade on December 14^th

In addition, the premiere of Christmas Under Wraps, marked the network’s highest-rated and most-watched telecast in history, scoring a 5.0 HH rating, averaging 5.7 million total viewers, and reaching 7.2 million unduplicated viewers - Hallmark Channel’s largest unduplicated audience in network history.

*Source: The Nielsen Company, October 31^st – December 14, 2014

*See the Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, tvtag, YouTube

*** END of PRESS RELEASE ***

As viewers, I know many of us are so grateful for the Hallmark Christmas Movies we enjoy and watch each year with our families... throughout the day, and sometimes late into the night! The Hallmark Channel has become like a member of the family... ever present in our homes each year during the Christmas Season!